Home' NewsLink : October 25th 2012 Contents 25.10.12 Newslink
Low levels of calcium can affect milksolids
production, mating outcomes and growth
rates of young stock. Supplementing your
herd with Calcimate will keep them
performing at their peak and improve
your bottom line.
Find out your herd's
Cows absorb an average
of 70% of calcium in
with only 30% of calcium
in your pasture.
0800 107 475
After 15 years of intensive research, early next year
Cropmark will launch a new endophyte GrubOUT
U2, which gives host grasses above and below
ground protection against insect pests - including
grass grub larvae, black beetle adults and larvae,
Argentine stem weevil, porina caterpillar and
It is the below ground protection that makes
GrubOUT U2 unique. Other ryegrasses found in
perennial ryegrasses don't protect against root
feeding insects such as grass grub larvae and black
beetle larvae -- and it is the larvae that cause the
majority of the damage.
A key benefit is the improved pasture persistence
of GrubOUT U2 pastures. We are seeing
dramatically improved pasture persistence in trials
under insect pressure compared to perennial
ryegrasses containing other endophytes.
And GrubOUT U2 is safe for sheep, cattle and
deer too !
Next autumn we will be marketing a ready-to-
sow perennial pasture pre-mix called Barrier
ComboTM which contains the GrubOUT U2
endophyte. It will be available in limited quantities
in 2013 through selected retailers. My
recommendation is to get in quick to secure your
seed requirements -- supplies won't last long given
the expected demand.
For further information on GrubOUT U2, visit
our website www.grubOUT.co.nz or give me a call.
NEW PASTURE TOOL
AGAINST INSECT PESTS
10A ONTARIO STREET, GORE
PHONE 03 208 5841 OR 0274 054 773
Call us now
for all your
Is the Rain Ever Going
HAVE YOUR ROOF
DON‛T WAIT TILL
WINTER HAVE ANY
NECESSARY REPAIRS &
Power Harrowing & Drill Combination
Precision seeding / fodder beet & maize
Baling & Wrapping, Tube Wrapping
Grain Harvesting & Drying
McClintock Contracting Ltd, Riversdale
Russell 03 202 5703 or 027 432 8505
McClintock Contracting Ltd
Marketing grass-fed message in Japan
FROM THE FIELD WITH DIANE BISHOP
Taste test: Beef + Lamb New Zealand market
managers Nick Beeby (continental Europe), John
Hundleby (Japan-Korea) and John Mabb (Britain)
at the Woodlands Research Station.
Beef + Lamb New Zealand's market managers were at AgResearch Woodlands recently talking to farmers about the prospects for beef and lamb in
key overseas markets. Diane Bishop reports
The health and nutrition benefits of grass-
fed beef are well-known.
But getting that message across to ageing
Japanese consumers has not been easy for
Beef + Lamb New Zealand market manager
Japan and Korea, John Hundleby.
''There is still a negative perception in
Japan that grass-fed beef is tough and
smelly and doesn't taste good,'' he told
farmers at a seminar at Woodlands
Research Station last week.
Despite these hurdles, Japan was the third
largest export market by volume and
second by value for New Zealand beef, Mr
It is also the single biggest export
destination for our chilled beef.
However, Mr Hundleby said both beef and
lamb struggled to compete in the
marketplace with the cheaper proteins of
pork and chicken, consumption of which
was twice as high.
''The Japanese economy isn't in great
shape and people have been pushed to the
Japan was originally a fish culture, and
meat was introduced into Japanese diets
only about 150 years ago, and many older
Japanese struggled to eat any beef.
''A lot of the older Japanese don't eat a lot of
meat,'' he said.
Mr Hundleby said about 40 per cent of
Japan's beef was produced
domestically, and the rest
came from offshore, including
The primary domestic focus
was grain-fed wagyu beef which was
highly prized for its marbling
qualities. In Korea it was hanwoo.
Packaging played a key part in
getting Japanese used to grass-fed
beef, which was not widely known to
''They will buy with their eyes and
not perceived taste,'' Mr Hundleby
Differentiating between grain-fed
and grass-fed beef had led to the
creation of a new brand and logo five
''There's been a focus on promoting
the safety of grass-fed beef and its
superior eating qualities.''
Beef + Lamb New Zealand was
focused on promoting grass-fed beef
and strengthening its position in the
Japanese market while working
closely with New Zealand exporters.
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