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Romney stud rebrands with times
Morgan, left, and
they will now be
known as Peters
They call it succession genetics. Trevor and Karen
Peters are now marketing Wairere rams under their
new name, Peters Romneys. Diane Bishop reports.
It's the end of an era for Wairere
The dynamic ram breeding part-
nership of Trevor and Karen
Peters and Derek and Chris
Daniell has come to an amicable
end after 20 years.
Trevor and Karen and their sons,
Clayton and Morgan, will now
market their high-performing hill
country Wairere rams under
their new name, Peters Romneys.
''Our genetics have not changed.
''We're still 100 per cent Wairar-
apa genetics,'' Trevor said.
For Trevor, the time had come to
pass the baton to the younger
generation with both Clayton, 34,
and Morgan, 33, now established
in good scale farming operations.
Together they farm more than
34,000 commercial Wairere Rom-
ney ewes and 3000 fully-recorded
ewes, 1000 commercial cows and
280 angus stud cows on six
properties carrying 57,000 stock
units and spanning almost 9000
hectares (22,239 acres), most of it
easy to rugged hill country.
Trevor and Karen have lived on
their aptly-named Wairere South
Station at Millers Flat for the past
six years, but it, too, is in for a
name change as they shed the
''We're not sure what to call the
place yet, " Trevor said.
The Peters' involvement with
Wairere Romneys started in 1985,
when they bought a few rams
from Wairarapa farmer and
Wairere studmaster Derek Dani-
They were keen to boost pro-
duction in their ewe flock, which
was made up of traditional
Romneys and Perendales lambing
around 100 per cent.
''I remember our first lambing in
''We had 1600 ewes and 1605 lambs
and we weren't going anywhere, "
The Peters were impressed with
the hardiness and performance of
their progeny and eventually they
made the transition to a complete
In the late 1980s, Derek Daniell,
who was successfully selling
Wairere rams in the North Island,
approached the Peters about
setting up a satellite selling centre
and in 1992 they formed a joint
venture to market and distribute
Wairere rams in the South Island.
In 1993 the Peters sold 200 rams at
their first-ever on-farm sale at
The popularity of the Wairere
breed grew as farmers discovered
its easy-care attributes and ram
sales went from strength to
strength -- one year they sold
Nowadays they sell about
900 rams a year privately
and their 150 ram clients
range from the rugged hill
country to the fertile South-
land plains. Wairere also has
satellite selling centres in the
King Country and Gisborne.
At times, low lamb prices and the
increase in dairying have
hindered ram sales.
But Trevor never once thought
about getting out of the game.
"It's been hard for everyone, but
The Peters family places high
value on genetic gain and is
constantly searching for improve-
ments in the traits which add the
most value to clients' flocks.
The Peters have a strict selection
policy within their stud ewe flock,
aided by their stud master Shane
Carter at Teviot, Millers Flat.
This has resulted in their clients
achieving significant gains in
fertility, lambing percentages,
lamb survivability, and weight
The commercial ewes are mated
to Wairere rams for one cycle and
then followed up with their home-
bred terminal sire, Hotshots, a
The Peters are achieving an
average 140 per cent lambing
unassisted across the six proper-
More than 50,000 lambs were
killed each year at a target weight
range of 17.5 to 19 kilogram
About 4000 lambs were killed
While Trevor and Karen's 20-year
partnership with Derek and Chris
Daniell ended in June, they were
looking forward to a new begin-
ning with Peters Romneys.
"It's business as usual, " Trevor
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